About Me

Eteng Ettah was raised by Nigerian immigrants and MTV. Based in NYC, she currently hosts Consider This For Comfort, where she breaks down why your favorite comfort TV shows are your favorite comfort TV shows.

She is a narrative and creative strategist with a deep love for storytelling and culture. With over a decade of experience, she’s helped nonprofits, media orgs, and brands bring their missions to life through smart strategy, compelling narratives, and audience-first communications. Whether she’s shaping a campaign, building meaningful partnerships, or weighing in on pop culture, Eteng’s work lives at the intersection of strategy, storytelling, and pop culture commentary. Her commentary and analysis have been featured across a range of platforms, including the BlackStar Film Festival, Scalawag Magazine, NPR Stateside, Free Speech TV, New York Amsterdam News, WGN-TV and more.